If you’re in the market for new aesthetic equipment, it’s easy to feel overwhelmed. Every manufacturer claims their device is the next best thing, but the reality is often far more complex. It’s not just about buying the latest model—whether it’s a laser, an IPL system, or a multi-functional platform—making the right decision requires a clear understanding of your business needs, your clientele, and the long-term value of the device.
Here are some key considerations to help you make an informed choice.
1. What’s Included Beyond the Device?
Before you even look at specifications or price tags, consider what’s being offered in the overall package. The initial cost can sometimes hide important extras that make a big difference to the effectiveness of your purchase. When evaluating a new piece of equipment, ask:
- Is training provided?
Ensure the supplier offers adequate training. This is particularly important for advanced devices where knowing the full capabilities—and the potential pitfalls—is crucial to delivering safe and effective treatments. - What does the warranty cover?
A comprehensive warranty should be standard for high-value equipment, but not all suppliers include this. Check the duration and whether it covers both parts and labour. Also, find out if they offer maintenance and servicing options and what those might cost after the warranty period. - Is marketing support available?
Some suppliers offer materials or advice to help you promote your new services. This can be invaluable, especially when launching a new treatment to your clients.
2. Consider the Ongoing Costs
It’s not just about the initial outlay—what you’ll pay for consumables, servicing, and any specialist attachments over time can significantly impact your bottom line. Some devices might appear affordable upfront but have expensive running costs that quickly add up. Make sure you have a clear picture of the following:
- Consumables and Accessories
How often do components need replacing? Are there any recurring costs for disposables or attachments? - Service and Maintenance
Will your device require regular servicing, and if so, how much will that cost each year? Being aware of these figures will help you forecast the true cost of ownership.
3. Understanding Depreciation and Resale Value
A key aspect often overlooked is the future resale value of the equipment. Like cars, some aesthetic devices hold their value better than others, while some can depreciate rapidly. This can have a serious impact on your business if you’re thinking about upgrading in a few years’ time.
To get a sense of depreciation, ask suppliers for historical data on similar models and look at the current market for used equipment. What might seem like a great deal today could lose value quickly if it’s based on older technology or if new models are due to be released soon.
4. The Importance of Choosing the Right Supplier
Don’t just buy the device—choose the supplier carefully too. Not all suppliers offer the same level of service and support. Check their reputation, and where possible, speak to other clinics that have purchased from them. Ask:
- How long have they been in business?
Longevity can be a good indicator of reliability and stability in a market known for rapid changes. - What do other customers think?
Look for reviews and testimonials from other businesses. Don’t be afraid to ask the supplier for references so you can speak directly to previous customers.
5. Focus on Long-Term Profitability, Not Just the Upfront Cost
While price is important, it’s only one piece of the puzzle. The real value lies in how a device can contribute to your business over the long term. Consider:
- What’s the expected return on investment?
If the device only performs a single treatment type, you might find it harder to cover your costs unless you have a large, established client base. On the other hand, a multi-functional device can open up new revenue streams and broaden your appeal. - How will it fit with your current service offerings?
Will this device expand your treatment portfolio and attract new clients, or will it simply duplicate services you already offer? - Is it future-proof?
The pace of change in aesthetics is fast, and new devices are regularly released. Make sure your investment is in technology that won’t become obsolete within a couple of years.
6. Financing Options: How to Spread the Cost
Not every clinic can afford to buy outright, and for many, a financing option is a more realistic choice. There are various ways to finance equipment purchases, from lease agreements to equipment rental or business loans. Each has its benefits depending on your circumstances, so take the time to explore what’s best for your cash flow and long-term goals.
It’s worth speaking to independent finance providers as well as the supplier’s own options to see which offers the most favourable terms.
7. Get Expert Guidance
With so much to consider, it’s worth taking the time to speak with an experienced advisor who can offer impartial guidance. Whether you’re a new clinic just getting started or an established business looking to expand, the right equipment can be a game-changer for your practice. But only if it’s the right fit.
Take the time to weigh up all your options, do your research, and speak to experts who can help you navigate the complexities of aesthetic equipment purchasing. Making a smart choice now can save you money, hassle, and potential regret down the line.